Re-Fresh Global is a German-Israeli Berlin-based startup founded in 2021 by Viktoria Kanar and Revital Nadiv. The company is pioneering sustainable end-to-end solutions in the industrial sector through its innovative upcycling approach. It revolutionizes the textile industry by transforming textile waste into high-quality new raw materials (nanocellulose, bioethanol, multifunctional fibers) using a unique upcycling process. This groundbreaking concept has been made accessible to the industry through the SMART-UP URBAN MICROFACTORY, allowing even small and medium-sized enterprises to use it cost-effectively. Re-Fresh Global takes a leading role and significantly contributes to the transition towards a circular economy. In 2022, Re-Fresh Global started a collaboration with the Volkswagen Group, facilitated by Konnect – Volkswagen Group Innovation Hub Tel-Aviv.